Some of them are wearing AirForces while others are rocking loafers, but what all of the FW crew have in common - we live for the chaotic moments of bringing the ideas to life and seeing those charts pop-off!
in trackable revenue
We started in 2017.
HUMBLE STARTS & THE EARLY DAYS.
Our humble beginnings were very traditional - we did agency work and had agency problems.
Since world doesn't need another agency, we kinda figured out we need to do things a little bit differently.
We never loved chasing clients and are super lazy for that part of work - we figured out that we need a business model and "an offer" that would be so good, we wouldn't have to spend more then 30 seconds presenting it. " You pay us only when we make a sale and every thing from funnels, landers, creatives and money for ads is our problem." This pitch pretty much made it possible for us to run a ds for some of the best logos on the planet...and we still use it till this day. Oh... and we did all of that for almost 3 years without a website.
If it was so easy running performance only advertising company - everyone would be a billionaire. We had some really nasty moments, and then we had some really good ones. The highlight of our work came in 2022 when we grew our client accounts so much, we got a call from local office of our banking partner, telling us we've been nominated for service business of the year on a global. I twas also first time ever that a company from Serbia is in the nomination pool - so we kinda brought trophy home for the first time. It was really good.
BUILDING SOLUTIONS FOR PERFORMANCE TEAMS.
Fast forwarding to present - we are still doing what we do best - performance. Plus, we are building our own technical infrastructure that will help brands and performance teams do more. And, we are investing a lot of time in educational programs with several universities we sponsor in order to help as many young people dive into the industry with right mindset and realistic expectations.