As a Senior Media Buyer, you will play a crucial role in driving our native advertising efforts, focusing on media placements on native platforms like Outbrain, Taboola, and RevContent.
- Strategically plan and execute media buying campaigns on Taboola, Outbrain and RevContent.
- Manage and optimize media spend, with the ability to comfortably handle budgets of up to $100,000 USD per day.
- Analyse real-time data to make informed decisions and adjustments to campaign performance.
- Understand and assess funnel flows and their impact on campaign outcomes.
- Work with in-house and 3rd party tracking tools like Elevar, RedTrack, Partnerd and more.
- Collaborate with the marketing team to develop and implement effective media buying efforts.
- Stay updated on industry trends and best practices in native advertising and affiliate marketing.
- Monitor and report on the performance of media campaigns, providing insights and recommendations for improvement.
- Fullfil KPIs based on the campaign briefs and improve overall workload.